hacer un keyword research

Consejos y herramientas para hacer un keyword research

Hacer un keyword research es necesario para cualquier web profesional. Se lleva a cabo para averiguar cuáles son las palabras clave con las que podemos posicionar mejor nuestra web en función de la competencia que ya existe en la red.

En un estudio de palabras clave o keyword research se analizan el número de veces que una palabra clave se busca durante un tiempo determinado, que a menudo suele ser un mes. También analizamos la competencia presente en el nicho donde nosotros también nos movemos y queremos posicionar unas palabras clave en concreto.

Al final, en lo que consiste el keyword research es en realizar un estudio de mercado para cada keyword que queremos utilizar. Así que este proceso puede ser todo lo largo que queramos en función de la cantidad de palabras clave que vayamos añadiendo.

El keyword research como método de estudio

Este estudio de palabras clave nos lleva a conseguir encontrar aquellas que la competencia todavía no ha explotado demasiado. Esto es muy útil si estamos trabajando un proyecto nuevo y queremos lanzarlo de cero con los mejores resultados posibles.

Las palabras clave son esenciales para poder posicionar nuestra web en los motores de búsqueda. Debemos prestar atención especial a algunos tipos de palabras clave que nos darán ventaja en las búsquedas.

Tipos de palabras clave

Por un lado, en función de la longitud tenemos las palabras clave shor tail o long tail. Las primeras son aquellas palabras clave que constan de una o dos palabras como mucho. Este tipo de keywords son útiles pero actualmente el mercado está saturado y salvo que seamos los primeros que usan una palabra clave de este tipo, debemos potenciar más el segundo tipo.

Las palabras clave long tail son aquellas que están formadas desde cuatro palabras hasta todas las que queramos utilizar. Actualmente las búsquedas de los usuarios son mucho más concretas y se utilizan más palabras para que los resultados sean más específicos. De esta forma podemos aprovechar este tipo de palabras clave para posicionar un producto o servicio de manera más concreta. Así será mucho más fácil que aparezcamos en las búsquedas.

Por otro lado, en función del tipo de keyword que estemos hablando podemos clasificar las palabras clave entre informacionales, conversacionales o transaccionales.

Las palabras clave informacionales son keywords que hacen referencia a una información, sin más. Aquí entrarían los consejos, tutoriales y contenido de este tipo. Por su parte, las keywords transaccionales son aquellas que están mucho más cerca de una compra. Se trata de palabras clave que describen productos específicos y se suelen utilizar en las tiendas online. Los usuarios que utilicen estas palabras clave ya están decididos a comprar.

Por su parte, las keywords conversacionales son aquellas que hacen referencia a una pregunta, por ejemplo, en una conversación. Son keywords largas que suelen usarse en las búsquedas por voz a través de los asistentes virtuales de los smartphones. Es importante tener en cuenta este tipo de palabras clave a la hora de incorporarlas al SEO de nuestra web, ya que cada vez se utilizan más.

Herramientas para hacer un keyword research

Existen diferentes herramientas que podemos utilizar para llevar a cabo los estudios de palabras clave. Muchas de ellas son gratuitas y algunas ofrecen un plus en sus características incluido en sus planes de pago.

Keyword Planner

El keyword Planner de Adwords puede ser la herramienta más básica y al alcance de todos para empezar con el keyword research. Se trata de una herramienta oficial de Google que nos ayuda a hacer un análisis de las palabras clave y nos ofrece los datos más precisos de las búsquedas mensuales en la red.

El volumen de búsqueda de las palabras clave es algo que tenemos que tener en cuenta a la hora de crear el contenido para nuestro blog o nuestra web.

Keyword Shitter

Esta herramienta es muy útil para conseguir variaciones de palabras clave. Entre otras, esta herramienta nos generará muchas variaciones de long tails que podremos implementar en nuestra web.

Es una buena herramienta complementaria, ya que después de tener nuestra lista de keywords podemos llevárnoslas al Keyword Planner para comprobar cuál es su tráfico. No podía faltar en una lista de herramientas para hacer un keyword research.

SEMrush

SEMrush es otra de las herramientas que no podían faltar en esta lista, y es que nos permite analizar datos tan importantes como la competencia en las SERPs, nos dice las palabras clave que no estamos utilizando nosotros y las que usa la competencia. Además nos ofrece un abanico de palabras clave diferentes respecto al Keyword Planner de Google.

No es una herramienta gratuita pero sí deberíamos probarla para conseguir un estudio de las palabras clave más exhaustivo.

En nuestro blog encontrarás multitud de posts que te ayudarán a trabajar el contenido de tu web, mejorar el posicionamiento en los buscadores y en redes sociales. No dejes de echar un vistazo a nuestros servicios de consultoría y escríbenos si tienes cualquier duda.

aprende-invertir-startups-con-ricard-garriga

Aprende a Invertir en Startups con Ricard Garriga

Hoy hablamos de cómo Invertir en Startups con Ricard Garriga, con amplia experiencia en compañías de crecimiento, aceleración e inversión en startups. Ricard paso un parte de su vida en Silicon Valley donde aprendió los nuevos modelos de crecimiento y tuvo la oportunidad de asistir al curso de Jerome Engel en Berkeley que ahora os traemos a Barcelona.

Más información en http://bit.ly/vc-lasalle Curso Venture Capital and Corporate Investor con Jerome Engel.

6 trucos para aprender a buscar en Google

6 trucos para aprender a buscar en Google

Actualmente, Google se ha convertido en el buscador principal de cualquier usuario. Lo primero que hacemos cuando necesitamos información sobre cualquier asunto es entrar en Google y teclear. Hoy te contamos 6 trucos para aprender a buscar en Google como un profesional y sacarle el máximo partido.

Saber buscar de la forma más eficaz nos ahorra tiempo. Conocer las claves para buscar en Google nos puede beneficiar como usuarios y como emprendedores. Saber qué es lo que nuestros posibles clientes van a buscar para llegar a nosotros es una parte de nuestra estrategia de marketing.

No podemos olvidar que Youtube pertenece a esta gran empresa, y que podemos buscar directamente en Google para que también nos aparezcan opciones de búsqueda en forma audiovisual.

6 trucos para buscar en Google de la mejor forma posible

Limita la búsqueda

Esto no quiere decir que utilices una sola palabra, sino al contrario. Si quieres buscar algo en concreto, piensa que si usas una palabra pueden aparecer muchas opciones de búsqueda. Concretar y limitar tu búsqueda hará que los resultados sean mucho más específicos. Puedes separar las palabras con una | o con un espacio, pero no utilices signos de puntuación o paréntesis.

Otra forma de limitar las búsquedas es decirle a Google que quieres saber algo sobre una cosa pero que descarte unos resultados en concreto. En este caso con poner el símbolo menos (-) delante de la palabra que queremos descartar, será suficiente.

Un ejemplo sería: -Ferrari Coches

De esta forma, Google buscará coches pero omitirá los resultados que contengan la palabra Ferrari.

Usa comillas para buscar frases exactas

Si lo que queremos buscar es una coincidencia exacta en cualquier sitio web, sea de un párrafo, una frase o una palabra; debemos utilizar las comillas. Debemos tener en cuenta que solo funcionan las comillas inglesas (“La casa azul”). De esta forma, Google solo nos mostrará resultados en webs donde aparezca exactamente y solo exactamente la frase, párrafo o palabra que hayamos entrecomillado.

Para buscar en una web concreta usa site:

Si queremos encontrar un link oculto dentro de una web, o algo en concreto solo en esa web, podemos hacerlo incorporando site:, de esta forma estaremos acotando el rango de búsqueda y Google nos ayudará a buscar dentro de un sitio sin que tengamos que hacerlo nosotros de forma manual. Esto nos ahorrará tiempo.

Un ejemplo sería: series site: fotogramas

De esta forma, Google nos traerá el link de la sección de noticias sobre series en el portal de Fotogramas.

Usa el símbolo * para citas o contenido que no recordamos del todo

El asterisco es un elemento muy útil en las búsquedas de Google. A veces podemos no recordar las palabras concretas sobre algo que queremos encontrar. Puede que se trate de un título, un nombre propio, una cita o una frase célebre. Podemos usar el asterisco para rellenar los espacios que desconozcamos, de esta forma Google lo leerá y encontrará frases que tengan el resto de las palabras y completará el asterisco.

Vamos a poner el ejemplo de una película: Lo que el * se llevó

De esta forma Google nos traerá los resultados que contentan el resto de palabras y la que estaría en el lugar del asterisco. Es normal que los resultados sean variados, pero seguro que entre ellos encontramos lo que estábamos buscando.

Añade extensiones de tipos de archivo

Esto es muy útil si estamos buscando una guía, un archivo de audio o cualquier documento. Si estamos buscando tutoriales o guías en PDF solo tenemos que escribir el tipo de archivo al final de la búsqueda. De esta forma estaremos acotando más los resultados y Google solo nos mostrará los que contengan archivos de ese formato. Debemos añadir filetype:PDF (o el tipo de archivo que estemos buscando)

Un ejemplo sería: Tutorial Patreon filetype:PDF

Conversiones de unidades de medida o monedas

Una forma rápida de convertir unas monedas a otras, unidades de medida de peso o distancia o grados, es poniéndolo directamente en la búsqueda. Para esto solo tendremos que poner: 100 euros a libras, 10 kilómetros a millas… Solo con poner la preposición a entre la cantidad y a lo que queremos convertirlo será suficiente. El resultado sale de forma automática en la primera línea de resultados de Google.

Esperamos que este post sobre trucos para aprender a buscar en Google como un profesional te haya resultado de utilidad. Estos consejos te servirán para ahorrar tiempo en tus búsquedas y conseguir los mejores resultados sin escribir una y otra vez varias versiones de un término.

No olvides consultar los cursos activos en la web, y pasarte por nuestro blog para leer más sobre técnicas de marketing y otros aspectos relacionados con el emprendimiento, el desarrollo y el crecimiento de nuevos negocios:

Las mejores redes sociales para crear una marca personal.

Importancia del funnel de ventas en tu estrategia empresarial.

 

El método Font para convertirte en emprendedor 2019

CURSOS ONLINE / 8 DE FEBRERO DE 2019

El método Font para convertirte en emprendedor

El emprendimiento orientado a ingresos.

[ujicountdown id=»curso-enero-en» expire=»2019/02/28 10:00″ hide=»true» url=»» subscr=»curso-enero» recurring=»» rectype=»second» repeats=»»]

¿Qué aprenderá en este curso?

Le enseñaremos como crear su empresa, como ajustar o crear su producto para un cliente perfecto en un mercado perfecto. Cómo vender su producto con eficiencia y efectividad escalando en ventas cada día, facilitandote las herramientas para ajustar su plan de negocios a través del tiempo.
1 – ¿Qué es una startup?  /  2 – Como crear tu empresa  /  3 – Como crear tu producto para tu cliente perfecto en tu mercado perfecto  /  4 – Como vender  /  5 – Como escalar

INCLUYE
​9 videos
6 Guías paso a paso
5 Plantillas
5 Master class de emprendedores

CARACTERÍSTICAS INTERACTIVAS
8 horas descargables

IDIOMA
Español

METODO ONLINE
Acceso en dispositivos móviles
Certificado de finalización

¿Que es una startup?

Empresas que no han encontrado aún su modelo de negocio

Lean Startup Canvas

Definir tu modelo de negocios. Que funciona y qué no con este método.

Producto mínimo viable

Como crear un producto que sea lo suficientemente bueno para poderlo vender.

Buyer persona

Definir nuestro cliente objetivo.

Adaptación a mercado

Una de las partes más importantes (junto a las dos anteriores) que producen una empresa con éxito.

Neuro Ventas

Le ayudaremos a convertirse en especialista en este método.

Carta de Ventas

Crearemos juntos el diseño de nuestra carta de ventas, indispensable para salir al mercado.

Canales de Adquisición

Le enseñaremos cómo elegir correctamente los canales de captación de nuestros clientes.

Siguientes pasos

Plantearemos los siguientes pasos para seguir escalando.

BONUS
PACK
  • Masters class con casos de éxito.
  • Trucos y tips que no estarán accesibles en ningún otro lugar.
  • Acceso a coaches experimentados que los ayudarán en cualquiera de las áreas que hemos desarrollado a lo largo del curso.
  • Listado en forma de checklist para poder seguir el paso a paso lo aprendido en el curso sin equivocaros.
  • Acceso a plantillas de modelos de negocio y cartas de ventas para poder salir a vender con éxito.

Método probado en las mayores aceleradoras de empresas en español:

LOS BENEFICIOS PARA TI Y TU EMPRESA

  • Tendras un análisis detallado antes de comenzar el proceso de producción del producto o servicio
  • Podrás generar un aumento de la productividad
  • Mejorar y controlar de las oportunidades de venta a través de la carta de ventas, generando mayor capacidad de venta
  • No perder oportunidades por despistes en la gestión ya que podrás reevaluar los puntos en todo el proceso a lo largo del tiempo

DESTINADO A PERSONAS Y PROFESIONALES QUE:

  • Quieren emprender pero todavía no han emprendido
  • Están valorando la idea, el mercado, el producto o servicio
  • A quienes ya habéis emprendido pero que vuestro negocio no acaba de funcionar, no acaba de escalar.
  • Profesionales que ya tenéis un trabajo y queréis salir de vuestra compañía
  • Aquellos que queréis generar una fuente de ingresos adicionales
  • Emprendedores que están en pleno emprendimiento y lo que queréis es levantar el vuelo.

¿Que opinan los alumnos de Luis?

«Estoy muy agradecida con este curso. Gracias por enseñarme todos esos tips que me ayudan a ser mejor emprendedor»

Komal Dadlani

CEO & Co-founder
LAB4U

«Muy interesante que con una inversión de tiempo y recursos reducida se puede sacar gran provecho»

Javier Navas Martinez

CEO & Co-founder
ZADIG EXPERIENCE

«Ha sido increíble esta sesión. He aprendido muchísimo y con personas como Luis Font es mucho más fácil aprender»

Esther Santiago

Business Development Manager
COMPUSOF

«Estoy muy agradecido con este curso que ha sido estupendo. Me lo he pasado super bomba y he aprendido mucho»

Juan Diego Valverde

Propietario
CLUB DEPORTIVO MALIBU

¿Quieres saber más y acceder a la Master Class Gratuita: "10 Claves para emprender con Éxito"?

ESTÁS A UN SOLO CLICK

Conoce nuestro equipo

Luis Font lleva 25 años de carrera en la Industria de Tecnologías de la Información en diversas posiciones de Dirección General y Consultoría con empresas internacionales y empresas de nueva creación (startup).

CEO

Daniel Ronceros más de 15 años trabajando en ventas y en sectores como banca, tecnología de la información, marketing y eventos. Ronceros ha ayudado a departamentos de marketing y ventas de empresas como Ricoh, HP, IBM, Epson, Microsoft, Grupo Logista, DHL, Telcel, Birchman Group, CornerStone, Saba Software, TSYS y Zoho, entre otros.

CEO

César Fernández García es emprendedor y Senior Sales & Marketing Consultant. Cuenta con 15 años de experiencia ayudando a profesionales y empresas tanto europeas como sudamericanas. Como buen profesional clientecéntrico, disfruta de hacer crecer los profesionales y organizaciones que asesora.

DISEÑO

Ma. Eugenia Fernández cuenta con más de 15 años de experiencia dando respuesta a las necesidades de clientes en su país y en el extranjero en esta gran empresa global que es hoy el diseño. Evaluar, comprender y resolver los problemas de comunicación con calidad y cariño en lo que hace, genera productos únicos.

5 maneras de convertirte en una persona creativa

Muchas personas dicen que se nace siendo creativa y otras aseguran que llegar a serlo puede resultar muy difícil.

Si tú eres de las personas que crees que solamente se nace siendo creativo, piénsalo de nuevo.

Los expertos dicen que todos tenemos una fuente de energía creativa. El secreto es cómo saberla usar.

La creatividad es una habilidad que debe aprenderse, practicarse y desarrollarse, como cualquier otra. El malabarismo requiere práctica, al igual que navegar, programar y conducir un automóvil. La creatividad no es diferente. Cuanto más hagas de la creatividad parte de tu vida diaria, más crecerá.

Entonces, ¿cómo haces que la creatividad sea parte de tu vida diaria? Aquí hay algunas sugerencias que creo que te serán sumamente útiles, y lo mejor de todo es que puedes comenzar a aplicarlas en este mismo momento.

 

  • Sal de la rutina diaria. Para poder ser creativo, se debe de romper con lo establecido. Si cuentas con una rutina diaria, esta tarde que temprano te encasillará y tal vez batalles un poco más a la hora de querer practicar tu lado creativo. Es por eso que te recomiendo que pruebes  otras actividades, experimentes cosas nuevas, esto definitivamente te ayudará a ser más creativa, pensarás diferente, saldrás de la caja. La creatividad significa hacer asociaciones entre las cosas que sabes y las experiencias que tienes.

 

  • Aprende a escuchar y observar todo lo que está alrededor. Esto te puede servir de inspiración, de verdad es algo que te resultará sumamente útil. El observar, no mirar, sino observar nos lleva a un proceso de análisis que nos obligará a pensar más y más. El análisis siempre es bueno si quieres empaparte de nuevas ideas.

 

  • Saca tiempo para realizar actividades creativas. Salirse de lo establecido, de las barreras mentales, ese es el principal objetivo para poder ser más creativo. Es por eso que te recomiendo que te tomes el tiempo de realizar actividades creativas, que te ayuden a pensar fuera de la caja, que tu mente no sea un cuadrado, sino un espiral, por donde fluyen las ideas. Ponte a pensar en actividades que creas te pueden ayudar a ser más creativo y comienza a practicarlas.

 

  • Hacer de la innovación una regla diaria. Nunca te conformes con menos, no te demandes lo mínimo, ser creativo es pasar los límites mentales, esos límites que muchas veces tenemos tan plantados en la cabeza, que creemos que no hay otra manera de hacer las cosas. Siempre busca innovar, se diferente. Esto te ayudará a tener más opciones a la mano. Siempre busca lo diferente y claro, que solucione el problema.

 

  • Relájate. Para ser creativo necesitas crear un entorno donde puedas pensar claramente, tu entorno debe de ser un entorno tranquilo, que te brinde paz y relejación, esto te ayudará a escuchar tus ideas. Llénate de energía positiva, pon tu mente en blanco para que te puedas enfocar en lo que verdaderamente necesitas, enfocar tu energía en eso.

Lo mejor de todo esto, es que estos consejos puedes comenzarlos a practicarlos desde ya, tú eliges el cómo y el cuando.

Invierte en ti mismo

Tómate el tiempo para invertir en ti mismo. Tu futuro depende de eso.

Cuantas veces no hemos gastado en cosas que no tienen sentido o no nos brindan realmente ningún beneficio, yo diría que bastantes.

Muchas veces olvidamos invertir nuestro tiempo y dinero en lo más importante…NOSOTROS MISMOS.

¿Por qué es tan importante invertir en nosotros mismos?

Debes de tener en claro, que si no trabajas en ti mismo, si no inviertes en ti mismo para mejorar día a día, será difícil lograr primeramente lo que te propones, y tal vez el futuro que tengas planeado será muy diferente a lo que puedas obtener.

Tú eres lo mas importante en lo que puedes invertir tu tiempo y tu dinero

Una inversión en ti mismo es un gran ejemplo de amor propio, y puede ser la inversión más rentable que harás en tu vida.

Si quiere auto sabotear lo que tienes planeado o tu visión de tu futuro ideal, puedes comenzar ignorando que debes de invertirte tiempo y dinero para mejorar.

Ninguna mejora en nuestras vidas sucederá automáticamente sin que nosotros trabajemos en ellas. Si queremos mejorar, tenemos que trabajar en ello.

Pero para esto se requiere valentía, la valentía de tomar cartas en el asunto para mejorar.

Se requiere de disciplina, de una decisión que sea estable, no cambiar de parecer de un día para el otro.

Recuerda que:

El esfuerzo que dediques a invertir consistentemente en ti también jugará un papel importante para determinar la calidad de tu vida ahora y en el futuro.

Invierte en áreas de tu vida que realmente de retribuyan algo, que sea positivo para ti.

Algunos ejemplos pueden ser:

Invierte en conocimiento

Su las personas supieran la riqueza que se encuentra en un libro, ya habrían asaltado las librerías, pero no es así…

El conocimiento es poder, siempre lo he dicho, cuando más aprendas, más preparado estarás para diferentes situaciones en tu vida.

Aparte de esto, es algo que nunca acabará, porque cuanto más aprendemos, más nos damos cuenta que nos queda mucho por aprender.

Educarnos a nosotros mismos es un actor de amor propio, capacitarnos hará que mejoremos en muchísimos aspectos de nuestra vida.

Invierte en tu salud

Nosotros, somos lo más importante en nuestra vida, es por eso que debemos de estar en optimas condiciones para poder desempeñarnos en nuestras actividades diarias de una buena manera.

Invertir en tu salud, es realmente una gran inversión.

Comer sano, hacer ejercicio, practicar algún deporte, todo aquello que nos ayude a mejorar nuestra calidad de vida, jamás será un desperdicio ni de tiempo ni de dinero.

¿Cómo pretendes alcanzar tus sueños, si no estás sano?

Estos son tan solo algunos ejemplos, pero también puedes invertir en mejorar tu creatividad, mejorar tu confianza, mejorar muchas cosas.

El punto es no dejar de invertir en ti, invierte tiempo también en cosas que ames hacer, que te apasionen, que te distraigan.

Inclusive unas buenas vacaciones, también puedes invertir en eso, te ayudará a estar más tranquilo, a relajarte y volver con toda la energía a tus actividades diarias.

Lo mas importante es que realmente sepas, que aquí lo más importante eres tú y todo lo que hagas por ti, siempre será una excelente decisión.

Eres capaz de todo lo que te propongas

¿Que pasaría si te digo que el único obstáculo lo que deseas y en donde estás en este momento eres tú?

Sé, que puede sonar muy trillado, porque lo escuchas tal vez constante, o tal vez nunca, eso no lo sé con seguridad. Pero es verdad.

Si, tú tienes el control de muchas cosas, sobre todo de temas relacionados a tu mentalidad, a la manera en la que actúas, como reacciones, pero más importante LO QUE PIENSAS.

Tú eres tu mayor reto, no hay nadie más a quién superar, solo a ti. Tú eres tu mejor amigo y tu peor enemigo, solo debes de elegir de que lado quieres estar.

Eres tan capaz de boicotear cualquier intento de mejor, así como de impulsarte y lograr cosas inimaginables.

Eres capaz de todo lo que te propongas, no hay más que decir. Te lo puedo asegurar, porque cuando yo me he comprometido 100% con algo, lo he logrado.

Claramente, de vez en cuando, en mi cabeza se escucha esa voz que me dice: NO PUEDES, pero como sé que tengo el control, YO decido ignorarla.

Y es que está bien ser precavido, tener prudencia, si está bien, yo apoyo eso. Pero lo que no está bien, es dejar de hacer cosas que deseas por TEMOR.

¿Sabías que el temor en la mayoría de los casos es por cosas que aún no suceden?

¡Es nuestra mente jugándonos una mala broma¡ Diciéndonos que va a pasar tal cosa, cuando no ha pasado NADA.

Vaya, el miedo siempre es por situaciones que no pasan y probablemente ni pasen. El temor no está en el presente, en el HOY, siempre está en el pasado y en el futuro, en algo que ya no existe.

En el momento que te conquistes a ti mismo, ese será el momento en el que conquistarás tu vida, tu negocio, tu futuro.

Todo comenzará a fluir para bien, todo.

El mayor obstáculo eres tú…

Lo único que se interpone en tu camino eres tú. Es un pensamiento sencillo, es algo sencillo si lo miras objetivamente. Pero para muchos es muy difícil aplicarlo al día a día.

Te diré una idea muy poderosa y es la siguiente: Cambia tus pensamientos y cambiarás tu vida.

Esto es una ley, para bien o para mal, lo es. Tu vida cambia de percepción en el momento en el que cambias ideas, rompes paradigmas, te sales de la caja, tu camino comienza a cambiar.

La historia que nos contamos a nosotros mismos todos los días, cada conversación que tenemos, cada elección que hacemos impacta en gran medida cómo te sientes acerca de ti mismo. Cómo te sientes acerca de ti significa todo.

El concepto que tienes, tu concepto personal, es vital si quieres mejorar.

¿Cómo te percibes a ti mismo? Responde esa pregunta y responderás a muchos problemas que tienes actualmente.

Esas conversaciones internas que tenemos todos los días son muy importantes. Fíjate que muchas veces ya nos repetimos los mismos diálogos de una manera inconsciente.

¿Cuál es la clave? Detectar esos diálogos internos, analizarlos, ver que nos sirve, que no y a la basura lo que no sirve.

Tú y solo tú tienes el poder para poder hacer esto. Tienes el poder de ignorar una idea, porque eso es, es solo una idea, una idea no te define, eres mucho más que las ideas que tienes en tu cabeza.

Pero para que esto pueda pasar, primero debes de creerlo tú. Ya lo demás será pan comido, teniendo a ti, de tu lado, como tu mejor aliado, todo comenzará a fluir más fácilmente.

Tu viaje a través del emprendimiento tendrá altibajos, a veces haciendo que sea difícil mantenerte positivo a la luz de las situaciones más difíciles. Construir tu confianza desde el principio y durante todo el proceso es muy importante. La gente dudará de tu habilidad. La gente te dirá que no se puede hacer de la manera que quieras. La gente dirá que no es posible.

Pero tú no escuchas a la gente, tú te escuchas a ti. ¿Quién te conoce mejor? Solo tú…

Mantenerte firme y fuerte es clave para no decaer, pero tranquilo, es normal que alguna vez te sientas inseguro o con temores, no somos perfectos, esto es normal.

Pero lo malo no es caer, sino NO levantarse.

Recuerda el porqué de las cosas, porqué emprendiste, porqué te aventuraste, porqué estás haciendo lo que estés haciendo y con esa idea, fija, con el objetivo en la mira, sigues adelante y se acabó.

En el momento en que te dices que no puedes, no es posible, no soy lo suficientemente bueno, etc. es el momento en que no puedes resolver el problema. En ese momento fallarás, porque te lo estás permitiendo.

Aprende a empoderarte, conócete, aprende de ti mismo, de tu trayecto, analiza la situación y encuentra la mejor solución.

¿Cómo comenzar?

1. Tú puedes

Repítete que tú puedes, que eres merecedor del éxito y que tienes la capacidad de lograr cualquier cosa. Esto evitará que esa voz en tu cabeza se vuelva negativa, para que puedas encontrar lo bueno en los problemas que surjan y permitirles ser parte de tu viaje, no lo que te detenga.

2. Rodéate de personas positivas que creen en ti y en tu idea.

Brindarán fortaleza cuando la necesiten y comentarios constructivos para mejorarlo.

3. Sueña en grande

Cuando sueñes, no sueñes en pequeño, sino en GRANDE. Tírale a lo alto, esto es para aumentar la autoconfianza y saber que eres capaz de mucho.

Así que prueba, prueba ser tu mejor amigo, comienza HOY, no mañana, HOY.

6 herramientas de marketing gratuitas para cada emprendedor

Como emprendedor, es de suma importancia que apliques estrategias de marketing efectivas para hacer crecer tu  empresa. El marketing es la columna vertebral del éxito de cualquier startup, no vas a tener éxito sino te posicionas y no te das a conocer. Sin embargo, comprendo que si estás comenzando tu negocio, tu presupuesto sea limitado para casi todas las actividades de tu startup. Cuando estás iniciando tu startup y tienes recursos limitados para dar a conocer tu negocio, puedes confiar en las herramientas gratuitas de marketing digital para correr la voz.

Muchas herramientas de marketing  son gratuitas, y descuida que aunque estas herramientas son gratuitas, son muy efectivas y puedes obtener excelentes resultados.

Implementar estrategias de marketing es mucho más fácil si te haces valer de estas herramientas gratuitas. La ventaja aparte de que sean gratuitas, es que también son muy sencillas de usar.

Aquí hay una lista de herramientas gratuitas que puede utilizar como parte de su estrategia para maximizar sus esfuerzos de marketing.

Buffer – Gestión de redes sociales
Esta herramienta es excelente para manejar todas tus redes sociales, es una plataforma poderosa cuando se trata de marketing. Buffer, una herramienta de gestión de redes sociales, te ayuda a programar publicaciones en diferentes plataformas como Twitter, Facebook, Instagram. Tener tus publicaciones programadas es de mucha ayuda para correr la voz, para alimentar tus redes sociales y mantener contacto con tu publico objetivo.

Logaster: Una excelente herramienta para poder crear logos diseñándolos por tí mismo y no necesitas ningún diseñador gráfico profesional. Sólo pon el nombre y si tienes un slogan y te mostrará muchas opciones para crear un llamativo logotipo.

Canva – Diseño gráfico
El contenido de marketing visualmente atractivo, como la infografía y las ilustraciones personalizadas, se está volviendo cada vez más popular. El contenido visual no solo le da una apariencia profesional, sino que también ayuda atsu empresa a lograr credibilidad entre tu público. Canva es una herramienta gratuita e intuitiva con una biblioteca de fuentes, plantillas, imágenes e ilustraciones que puedes arrastrar y soltar para crear gráficos deslumbrantes. Puede crear desde folletos y volantes hasta infografías e imágenes de redes sociales usando esta herramienta fácil de usar.

SurveyMonkey – Encuestas
Para cualquier startup, las encuestas son una excelente forma de captar clientes, obtener información del consumidor y obtener información sobre su negocio desde la perspectiva de los clientes. Una de las herramientas de encuestas más populares en línea es SurveyMonkey. Es gratuito y facil de usar. Puede crear y publicar su estudio en cuestión de minutos. SurveyMonkey también te permite analizar los resultados de la encuesta que has publicado.

MailChimp – Email marketing
El marketing por correo electrónico es esencial para el éxito de la mayoría de las startups. Proporciona una interacción íntima entre su marca y su consumidor que lo ayuda a generar clientes potenciales. En comparación con otros métodos de marketing, el marketing por correo electrónico ofrece más control cuando se trata de mover a los consumidores a través de un embudo que conduce a las conversiones. MailChimp es una herramienta gratuita y fácil de usar para un marketing por correo electrónico eficaz.

Hashtracking
Con hashtracking, conseguirás una herramienta que te dirá todo lo que quieras saber sobre el impacto del hashtag elegido. Un buen hashtag te permitirá categorizar el contenido para facilitar al usuario cualquier búsqueda que se ajuste a sus intereses.

Hay muchas más herramientas gratuitas que puedes usar, por lo que te recomiendo que investigues más y encuentres la que mejor llene tus expectativas.

 

 

common weaknesses of entrepreneurs

Five Common Weaknesses of Entrepreneurs

I have been building businesses for over 10 years and I have to say that entrepreneurship is like learning to surf. Before catching a good wave you will fall many many times. It is part of the process and I find it necessary. After all, it makes you appreciate way more the success, when it eventually comes. So you should not be discouraged by the falls. Unless you find out you are meant to be an employee, but if you already started a business, I seriously doubt it. So take a look at my list of five common weaknesses of entrepreneurs. If you recognize yourself in one of these, do not worry. It is just another indicator have an entrepreneurial mind and you will most probably fix it.

  1. Bad Time Management

Working 14 hours a day is not such a great idea. Doesn’t mean you get more things done. Different people are productive at different times of the day, also some time management techniques work for some people and not so much for others. But if you work more than 8-9 hours a day, consider changing some habits.

  1. Hesitance to Delegation

When you start a business and you have not worked for any multinational company as a manager of a team, it is very common that you would be hesitant to delegate work to others. But unless you want to be a one man orchestra you will have to get over it.

  1. Biased perspective on the business

Yes, when you have been working for months on the same project you become so absorbed by it that you lose the perspective and may start taking some bad decisions. Take the time to step back every now and then and also ask for external feedback.

  1. Being all over the place

Having a lot of ideas is great! But don’t try to implement them all at a time. It will most probably be a disaster.Focus on 3-4 important things and chase them over. Then go back, analyze, get rid of what was not working, add something new..

  1. Bad Administration skills

I strongly recommend that you hire an accountant from the very beginning because administration most probably is something on the very back of your mind. Also software can help, there are many apps out there to help you keep track on invoicing, taxes and all these things you hate.

If you want to learn more, keep on reading.

 

How to Overcome your Weaknesses as Entrepreneur

The post is based in my own experience as entrepreneur and in my role of mentor of advisor of more than 1000 entrepreneurs.

I include 5 more common weaknesses of entrepreneurs:

      • No Sales Skills
      • Couple and Family relations
      • Bad and Unhealthy habits
      • Friends vs. Employee
      • Self control and stress

 

Introduction

Finding a clear cut answer to who an entrepreneur is? Well, there is none. Although there are traits that every entrepreneur may not share, nonetheless many do have a few common characteristics. The shared characteristics encompass creativity, flexibility, dedication, passion, self-confidence and above all, leadership.

These individuals are tenacious but recognize their limitations. Rather than following the status quo, entrepreneurs have a youthful insolence for general rules, and often set out to do things that others might not have the courage to do. They are also prepared to fail and start over, taking the lessons they have learned to produce something new and improved.

Many different types of people get excited by the idea of entrepreneurship and a wide variety of aptitudes, talents, and personal traits aid in contributing to an entrepreneurial spirit, vision, and personality. The mindset, attitude, passion, and character that outline the successful entrepreneur are sometimes difficult to pinpoint. However, it is always easy to recognize an individual in action within the business field. By investigating some of the more prime qualities of a true entrepreneur, it is conceivable to emulate them, develop and nurture them, or to admit whether or not an individual is suited to an entrepreneurial career.

Therefore, not everyone is cut out to be a businessperson, and it is significant to understand that fact. Otherwise, a woman or man may invest their energy, time, effort, and money trying to go into business for themselves – only to determine that it is not what they are best suited to do or want out of their life. Individuals who take the wrong path because they lack understanding or insight can waste valuable financial resources, months, and years in pursuit of the wrong career path.

If you are one of those passionate entrepreneurs who have potential but you are still not progressing, then continuing reading. This book thoroughly explains where entrepreneurs go wrong and how can you overcome those issues. Often the following problems could lead to a failure of the organization. Hence these are essential to understanding.

Chapter 1: Bad Time Management

When an individual owns a business irrespective of its size, time is often at a premium. You might have to deal with several departments at the same time due to a lack of manpower or when (as an entrepreneur) you face multiple crises. This is why operative time management is vital for an entrepreneur to run a successful business. Time management guarantees that you complete essential tasks every day and not waste time on less important activities.

Problem

Irrespective of the type of work you do and the kind of person you are, every individual might face issues related to time management. In spite of everything, there are only 24 hours in a day. How is it that individual get anything done? Entrepreneurs are well aware that there are a finite number of hours in a day and five working days. However, somehow these people end up working more hours than required, giving up family contacts, sleep, and even relaxation time. You might think that this is the key to getting their business off the ground, that restless nights and decreased social contact are expected. Entrepreneurs have a large to-do list, but it also looks like they seem to be falling further and further behind. This is the biggest problem that entrepreneurs face, which leads to lack of productivity.

Every business person has unique challenges which are why the time management system has to be distinctive. They also have multiple priorities but the most difficult task for entrepreneurs is being the only one everyone can rely on. This fact motivates people to work all the time, worry for everyone and to work for longer hours. What they fail to realize is that working 20 hours a day does not mean that they will you will get more things done. Rather this will lead to decreased productivity of an individual.

Productivity relates to the concept of getting more things done in less time. Being efficient. Passionate entrepreneurs are so indulged in the idea of getting the work done that they forget «the efficiency» part of it. If you overburden yourself, the chances of getting the work done will be slim to none. Besides levels of productivity differ for different people at different times. Same goes for the time management techniques. Maybe you are more productive using to – do list or through reinforcements, so different methods work for different people.

If working for more than 10 hours in a day then it is time to make some massive change of habits. You can maximize every second even without working all day. Let’s look at how that can be done.

Solution

Time is one of the scarcest resources that any individual can have but use it efficiently and move mountains. These following strategies can help entrepreneurs optimize their time and improve productivity.

Rest

Getting the right amount of rest is crucial when it comes to enhancing productivity. This is because not getting enough sleep will make you restless and that leads to less work done in a day. Apart from that, you need to interact with your family, eat well and find an activity that relaxes you. Relaxation will blow your mind in a way that will encourage you to start fresh the next day.

Commit to a Weekly Plan

One of the tasks that entrepreneurs face is ensuring that you are working on what you ought to be working on. It is suggested that writing out a plan for the week has been one of the greatest productivity boosters. Seemingly, every minute an individual spends on planning saves them at least ten to fifteen minutes when it comes to execution. If this seems to be too good – you can try it for and see for yourself. Begin your week on a Sunday, take a pen and paper and consider thoroughly about everything you would want to achieve in a particular week, think about larger goals but then again also try to schedule the steps required. Make sure you are prepared to start work on Monday, instead of spending your morning trying to find out where you need to begin.

Harness technology

Make certain that the tech tools in your life work together to streamline and simplify time management. If appropriate, utilize cloud solutions to stock your data and synchronize calendars and files, so you are not entering activities in multiple devices or finding yourself without important files. Employ online project management instruments so that you stay on top of what the team is doing at a glance.

Get tough with distractions

Telephone and email are a continuous source of temptation and distraction. Checking your inbox or calling a subordinate are often postponement disguised as work. These actions break your attention, interfering with the significant work you have to do.

Make a smarter to-do list

Do not just list out everything that needs to be done and expect that you will cross things off the list as they come. Make your goals realistic, organize your list by priority, and set a daily focus for every day of the week. This will facilitate you to clear your head and generate to-do list a bit more manageable; it also will aid discussion and stop wasting your time on restructuring the list.

Chapter 2: Hesitation to Delegation

Delegation is the procedure of granting authority to assistants to perform tasks of superior level. However, in this case, the preferred recollects accountability. It provides a solution of coping with the amplified workload without causing interruptions in an organization.

It is typically the most difficult task for leaders who are somewhat skilled at the task they are trying to delegate––or when they enjoy the activity. In both cases, it is natural to be hesitant to let go. However, as organizations cultivate, leaders need to exploit the talents of all the members of a team. Leaders discover that they must delegate some tasks to find (for instance) the time to plan, start new projects and develop new initiatives.

2.1 Solution

Hesitation to delegation is a problem faced by entrepreneurs that can bring the business down in a few months. This is why it is why vital that you take this seriously and learn techniques that can facilitate in eradicating this problem.

Know your team’s strengths and weaknesses

Before you begin assigning tasks, you have to be aware of your team’s weaknesses and strengths. Every individual is going to bring something diverse to the table, so if you want to make the best out of your delegation procedure, you need to accommodate to those individual quirks. For instance, one of your workers may be methodical and slow, while another is fast but a little sloppy. To the prior, you can delegate important, yet non-urgent tasks, and to the latter, you can delegate tasks that are time sensitive.

Make your expectations clear

When delegating, be as precise as possible about the expectations. Let your teammate know exactly what and how you expect the task to be completed, and when you anticipate it to be done by. If many teammates are working on a venture, establish clear functions, or at least elect one person on the team to act as the lead for the project. Take a moment to address any queries or points of confusion early on to avoid problems down the line.

Ego

Having an ego issue will not help you get better at this. The first step is to realize that you have this problem, which makes you feel that you are the only one that can perform that job at best. This superiority complex will only complicate things further.

Provide Feedback

Although it’s hard to delegate work to your team members, it is essential for you to stay sane. A useful technique is to transfer work to responsible people, and once they are done with the task they are assigned; you MUST give them feedback. Constructive criticism is imperative for the team members to understand where they are going wrong and how they should improve it. Part of feedback also includes reinforcing or rewarding the team even if it is in the shape of verbal rewards.

Chapter 3: Biased perspective of the business

Entrepreneurs face numerous external challenges in their work. However, some of the most traitorous difficulties they might counter are the tricks played on them by their minds. When you work on one particular project for months, the chances are that you will be so deeply absorbed that you will ignore the little flaws. This could lead to a huge mess, since not catering to these small flaws, can cause a problem in the long run. Looking at things in perspective is essential for an entrepreneur, but humans can get trapped in their personal biases. Entrepreneurs are predominantly susceptible, since they are continually engaged in a high-wire act while managing many issues and tasks, and any misstep could result in the downfall of the business they are running. Therefore it is vital for entrepreneurs to be conscious of these biases and deal with them determinedly.

The curse of knowledge and feeling that you are better than your team members can also cause disruption within the organization. In this case, entrepreneurs might not consider any flaw that has been brought into notice by lower management.

3.1 Solutions

Entrepreneurs are humans and humans get attached. Attachment often leads to biases and for that, you must take the following measures:

Hire external help

Hiring people from outside the organization will give an objective overview of the problems because these individuals will not have any attachment or vested interest with the product or idea in the process. An entrepreneur can meet these mentors or advisors on a regular basis (once a month) so that they can continually recognize flaws as it the product or idea progresses. This approach is better because this way you can take corrective measures while you are developing instead of making these changes after everything has been finalized. Staying objective is the key, but if you’re absorbed in the process, then a real decision is highly unlikely.

Openly communicate with the team about the problems

Instead of hiring external help, another way to go about this is to ask your team members. These people are involved in the process and will be able to identify the problems that exist or could occur in the future. In this scenario, you need to ensure that you do not start a blame game. Rather you should encourage them to communicate what they believe could be flawed openly. Successful teams are those that can openly communicate. Make your team a successful one.

Chapter 4: Being all over the place

Entrepreneurship comes with a swarm of challenges. Rewarding challenges, but tough challenges nonetheless. Knowledgeable entrepreneurs have to deal with this no matter how long they have been in business – trying to launch a brand, modify to match or surpass the competition and to keep your business lucrative is a challenge no matter how many years you have been in business. One of the most common problems that these individuals have to face is LACK OF FOCUS. Let’s discuss this further.

4.1 Problem

Being an entrepreneur means that you are responsible for more than one task that is assigned to you, which implies that your work environment could be filled with chaos. This is particularly the case for individuals who do not know how to say NO or are utterly disorganized.

Entrepreneurs are zealous in nature. They are brilliant. They are powerful ideas and packed with creative energy. These character qualities are what invigorates an entrepreneur’s business, inspire others, and turn it into a profit. But these characteristics, valuable as they are, have a hazardous sharp edge.

Passion can turn into multi-passion. Brilliance can convert into a burnout. Creative energy can sweep into distraction. Powerful thoughts can be pushed aside for the next spurt of an even better idea.

These symptoms share a mutual diagnosis: Lack of focus.

One of the primary jobs of an entrepreneur is to think of the business and come up with ideas that will help the business stand out of the crowd. Creative entrepreneurs, however, have gazillion ideas to choose from. This could make their job super challenging and paralyze them to make the right choice for the future. Adopting an approach that ultimately will not be feasible can result because of this, leading to disruption in the budget, the company being inefficient, waste of investment and underutilization of resources. All of this will eventually result in the destruction of the business.

Focus is the name of the game when it comes to the corporate world. Without focus, your organization’s planning is absent; your actions are dispersed, and your outcomes are below expectations. In fact, your lack of interest might be silently killing your business. To sum it up, the phrase «too many cooks, spoil the dish» is appropriate.

4.2 Solution

As an entrepreneur, you have a lot on your mind. Staying attentive and engrossed can be tough with a continual stream of clients, employees, emails, and phone calls craving your attention. Amongst the noise, understanding your brain’s restrictions and working around them can expand your focus and escalate your productivity.

Our brains are finely adjusted to distraction, so today’s digital atmosphere makes it particularly hard to focus. Distractions indicate that something has reformed. The brain’s response is automatic and nearly unstoppable. Recognizing actual work from distractions is imperative for an entrepreneur because otherwise, the business will fail miserably. As mentioned earlier, entrepreneurs have several ideas, which can lead to chaos and be all over the place JUST cannot help. This is why you need to consider the following solutions:

Iteration process

With many ideas comes the urge to pursue them, but are all ideas good ones? Well, maybe. But this is highly unlikely. In this case, an iterative process could come in handy. It is prepared for arriving at the desired result or a decision by repeating a cycle of operations or rounds of analysis. The goal is to bring the decision you want or outcome closer to discovery with each recurrence (iteration). The iterative procedure can be utilized where the verdict is not merely revocable or where the penalties of revocation could be expensive. This process can help you as an entrepreneur since you will be able to test ideas and filter out the ones that are not feasible enough.

Act on the «One Thing» principle

What’s the one thing that is essential for you to do right now? If you want to be prosperous, you’re going to have to pick that one thing and do it. Select a thing that will make all the other processes simpler and easier to achieve.  Write it down. That should be the plan for today. You are permitted to have as many goals as you want, however for today, you should focus on one thing.  At any point in time there can be merely ONE Thing, and when that one thing is aligned with your purpose and sits on the top of your priorities, it will be the most productive thing you can do to move forward and achieve the best that you can do. This simple principle can assist you to drop the «unfocused» baggage that you are carrying around, and free you to chase a single profitable action.

Commit to strategy

Although the «focusing on one thing» principle is promising, can it transform your life and eradicate your lack of attention? Not by itself, it cannot. You need to know what to concentrate on. Merely doing is not effective. Keeping busy is not innately good. What if you are doing the wrong things? You need to realize that your job is not to do everyone else’s job. Your job is to aid others to do their job better. The most fruitful way to do that is to form a strategy that will push your business to the top. A business plan is by itself an attentive attempt. To create a plan, you must separate your end goal, a goal. Then, you must outline the path to get there. Your strategy converts into your «one thing» task list. Once you have your strategy, you know precisely what you should be accomplishing on a daily, weekly, and monthly basis.

Test relentlessly

Finally, once you are evolving into a single-minded and engrossed entrepreneur, it is time to put the icing on the cake. Test your ideas. Do not be satisfied to merely be focused. Be focused on the right things at the right time. The way to differentiate the good from the best is to keep testing. Test your approach, test your headlines, test your website, test your market, test your emails, and test your social media strategy. Test, test, test and failure will eventually disappear into the background.

Chapter 5: Bad Administrative Skills

The business world is always forward bound and fast-paced. To keep up with the growth in the industry and for your personal advancement, it is crucial to practice good organizational skills. Being muddled and unsystematic can hinder your ability to get where you want to be workwise, reduce your productivity, cost you extra resources, and can even be ruthless for your mental and physical health.

5.1 Problem

Every organization has different expectations from the team. However, no team can function with only one individual. Passionate entrepreneurs tend to forget this and try to be the jack of all trades. This acts as a problem for the team, the business and the entrepreneurs themselves.

It is imperative for you to understand that all businesses need an assortment of skills to be able to grow and survive. As the owner of business, it is probable that an entrepreneur will be called upon to perform more than a few roles out of necessity. This will indicate the functions that you as an entrepreneur are better at and identify the ones that you should rather outsource. At this point, an entrepreneur needs to realize that they do not have to know about everything or perform each task themselves.

Simple explanation: you are just one person (limited capacity) with 24 hours in a day, which is why the amount of things that you accomplish in a day will be restricted. If you try to do everything yourself, there is a high chance that the company will face major problems. In this case, it is highly likely that you will stunt professional growth and the levels of productivity will automatically decrease.

Moreover, this will lead to a burnout making it a real challenge for the entrepreneur. When there are several different things on your plate, you forget that you only have so much energy and time to take things on with. Stay realistic and try to divide the tasks at hand appropriately. Take your time, pick a couple of things to concentrate on, and be aware of your personal well-being.

So if you wish that your business should grow, it will reach a stage when these necessary skills are developed and extended. This is why it is essential to get the right mix of individuals to reinforce and complement your business. Having a competent management team aids you to produce a more efficient and capable business.

Likewise, an entrepreneur rarely has the mixture of skills that a management team may have. Each member of a management team can focus on their range of expertise. Also, the business profits from having its overall goals and direction viewed from different perspectives.

5.2 Solution

Nothing is unfixable, so it is imperative that once you recognize certain issues within an organization, you must take steps to resolve them.

Hiring the right people

Irrespective of the kind of organization, having the right team on board is the key to efficiency and success of business. When it comes to the hiring procedure, it is not only about finding someone to fill the spot immediately such as a loved one or family member who may not meet all the requirements. Being able to commit time and resources towards filling these positions with employees who are enthusiastic about the long-term success of a business is vital to the longevity of any venture. Some entrepreneurs might believe that a lot of effort should not be put into hiring people for administrative skills but the opposite is true. Bad organizational skills can disrupt the function of the organization.

Making the wrong choice in the hiring procedure can lead to a lot of further issues and stress that can hinder the growth of business. A bad employee will adversely impact the other staff they are around, could cost a company a lot of unnecessary expenses and could drive down sales. By employing the right individual the first time around the business will move in a progressive direction and will become more efficient in the future. Business owners and managers need to be aware of the effect that an employee can have and contemplate their impact throughout the hiring procedure.

Outsourcing tasks

Entrepreneurs have always considered outsourcing as a strategy set aside for large companies, however, technology has made it a more reachable tool for small businesses–and for small individual firms, outsourcing has made a great impact on their productivity, growth and bottom lines. Taking the initial steps toward outsourcing can be onerous, but figuring out how to shape your business with support from outside professionals can provide improved efficiencies and economies of scale. Outsourcing has become popular in the recent years because one individual cannot possibly handle all the tasks within an organization. For this reason, many companies hire other companies to do their taxes, accounts, payroll, etc.

There are certain tasks that every company should outsource especially when the in-house staff has other responsibilities. These include accounting and taxes, social media managing, web development and graphic design. Additionally, outsourcing administrative skills can save the hassle. If you fear to sift through your swarming email inbox every day, a virtual administrative assistant (VA) might be just what you need to simplify that frustrating procedure and keep you from being swamped by a continuous stream of messages. In addition to prioritizing and consolidating your correspondence, VAs can do other clerical and secretarial tasks such as making travel plans and scheduling appointments.

Legal advisors

It is highly likely that (due to the bias) you might not be able to find the flaws that the organization has. This is why you should hire a legal advisor or an external entity so that you can get objective information about the wrong decisions that you are making. So this might be a good idea.

 

Chapter 6: No Sales Skills

Every entrepreneur must learn to sell. It is vital to every business, and an emerging entrepreneur might have little, or no, sales knowledge, but it is imperative that they are selling their service or product from day one. If you do not sell enough, your business will not last. Similarly, high growth prospect companies that need to raise money to cultivate often have to increase additional funding as sales targets are overlooked. Many individuals think that ‘selling’ is something that comes from within – a natural talent that cannot be taught. In fact, many selling techniques and skills can be acquired and just change your attitude about what trading can benefit enormously.

6.1 Problem

Selling is a crucial skill that every entrepreneur must major in. Think about it: Beginning from day one in your business, you are selling. Whether it is pitching your idea to probable investors or showcasing your cutting-edge innovation to prospects, the accomplishment of your business is contingent on your ability to sell.

Being an impressive sales rep is imperative for an entrepreneur because it is the chief reason for the operations in an organization. However, the majority thinks that «selling» is an inborn talent and they would rather focus on other aspects. On the contrary, selling can be learned, and that will be discussed further. If as an entrepreneur you are not good at selling then you will miss out on certain opportunities such as:

Selling makes you a better leader

Selling has a direct correlation with leadership skills. You cannot lead if you are incapable of influencing people. Sales are the art of persuading people and moving them to act in a particular direction. You can’t be a great leader if you do not know how to sell.

Being able to sell is required if you want to inspire your team to buy into your idea. You must be able to persuasively and clearly enlighten your team about what your vision is and why they should follow through. Or else, you will only have employees who are conforming to what you’re asking them to do. You do not need individuals to obey you rather you need them to follow you.

Selling can aid you to get funding

How many times have you seen entrepreneurs who have great ideas but are unable to convince the investors to fund them? Having an excellent idea isn’t the end game instead if you have a superb idea and a good product, then you must know how to pitch it in a way that the investors are convinced to buy in.

If you think sales is not an important skill for an entrepreneur to absorb, look at a couple of episodes of Shark Tank, and you will swiftly change your mind. Think of the sweat, blood, and tears these would-be entrepreneurs gave to successful liftoff businesses. It is almost tragic. You watch them crash and burn just because they did not know how to sell their thoughts properly. There could be some other factors that lead to a failure of not getting an investment but a majority of the times it is the lack of sales skills that result in the failure.

Selling aids you to move more products

Lastly, being able to sell will facilitate you to move more products. If you are constructing a company, you will not want to sell your product. Even when you employ a sales force, you will want to sell your product. You will have to retail your product to the employees you appoint. You will have to sell your product to everyone you meet. Not only that, you should be able to market the product effectively, which requires you to be skilled at persuasion. These are only a few explanations of why great entrepreneurs should be great salespeople. There are a lot more. If you want your business to develop, you need to acquire the art of persuasion.

Entrepreneurs who gain high technical skills have a lower sense of marketing and selling the value that their product creates for the people. These individuals deal with the technical part of the product and have a better know how of that, which is why they can only sell the features of the product. But how many consumers care about the features in a product? Customers want to know about the value that the product creates or the desires it satisfies. This is why entrepreneurs must know about the value-creation process and how to attract consumers.

6.2 Solution

Want to boost your sales figures? Need to halt from a slump? There are several ways that you can develop your selling skills to meet your objectives. Remember, this is an ever-changing business and even if you have been retailing for years, it is important to keep yourself updated, acquire new skills and acclimate to the changing marketplace.

As an entrepreneur, one of the things you need to master is: selling. You must be the best sales rep within the organization. To attain this objective you should:

Learn to market «value» not features

Customers purchase products because of the necessities that the product fulfills and the issues that the product solves. Features in and of themselves are unusable — they are present to fill a need. Customers will find product features useful only if those features fulfill a need and if the action of filling that need is something which is meaningful to the consumer. Learning how to sell will enable you to deliver the message of value that the product creates, and the outcome will be an increase in revenue. People are mostly motivated to purchase a product if it creates value, not because of the features it has.

Work with a sales coach

Irrespective of the fact that you are new to selling or the best sales rep, it does not mean that you do not require training or coaching. If you do not train, you will not gain new skills, will not progress, and you will continue to replicate the same mistakes in the process without even realizing it. Working with a sales coach can help you (as an entrepreneur) to be a more effective leader and a great role model for the team. So what is a sales coaching?  Sales coaching is just like any other form of coaching that requires a distinctive, one-on-one approach for each sales rep and not a «one size fits all» method. A sales coach will not be responsible for managing the results. However, he or she can control the steps or behaviors that the sales reps take to reach those results. Coaching uses a procedure of inquiry so that individuals can access their inner strength or energy to reach their level of attentiveness. Tapping into a person’s formerly fresh talents and strengths advance personal learning and growth, which challenges entrepreneurs to discover their personal best. Coaching is combined as well as interactive.

Chapter 7: Couple/Family Relation

Typically, entrepreneurs find it difficult to find a perfect equilibrium between their personal and professional life

7.1 Problem

Being an entrepreneur is not the carefree, easy career path that many consider it to be; it is rather opposite. When everything is devoted to your own business – money, time, passion and creativity; it can border on fixation. Also when you work from home or your family or spouse cooperate with you, you seldom, if ever, leave the office at least from a rational position.

It’s stressful

If you think meeting a boss’s targets or deadlines is tough, try accomplishing your own, particularly when your personal savings are on the line. Maybe your credit cards are maxed out, or maybe you’ve borrowed money from friends and family, and you are on the hook to return them the money back. This kind of pressure lights a fire below even the most relaxed personalities. Not only will you sense the pressure to get your business off the ground, but you will also feel the additional pressure to do so rapidly to recover some semblance of financial security. The stress could take its toll on the family relations as well.

It’s never-ending.

Yes, it can be difficult to work for somebody else, knowing your talents and skills are eventually making someone else a lot of dollars. Nevertheless, in most jobs, you can leave the work behind when you go to your family and enjoy with them. As an entrepreneur, the amount of work can be intense, especially throughout the early stages when you are the CEO, CFO, Tech guy, HR person, marketing guru, and the office manager. With all these roles, there is hardly a moment that you feel your job is «done» for the day. There is always something more you possibly can be doing, like researching new markets, contacting new media, writing press releases, developing new products and the list goes on. Also, this can eat away time that was formerly devoted to leisure activities, family, workouts or relaxation. It’s a tough balance to strike.

Given that this job is extremely demanding striking a correct balance between your professional and personal life could trigger some issues. It is essential to handle those in time before they escalate to the bigger problem.

7.2 Solution

If anything, this is the only problem every entrepreneur wants an answer to. So here we go:

Stay single or negotiate

One technique for dealing with entrepreneurial stress (related to family) is to stay single. Being an entrepreneur has its risk, which is why you must negotiate and inform your spouse or the family about them. It is imperative for you to inform them about this because if things go wrong, they will also be suffering with you.

Communicate

You must keep an open mind and listen carefully to people within your business, and to individuals who you are in a relationship with. Pay consideration to emotions, body language, and time spent speaking versus listening. Talking is not the same as communicating.

Spend quality time with your family

Entrepreneurs are required to be connected to their digital devices all the time, but being online all the time adversely affects your relationship with your family or a spouse. This is why you must allocate a specific amount of time for your family. Make sure that during that period, you are not connected to any device or answer phone calls. Instead, you should completely divert your attention towards the family and spend quality time with them.

 

Chapter 8: Bad and unhealthy habits

Just as there are practices that should be a part of your routine, there are also some toxic habits that ought to be controlled. These behaviors are communal to many entrepreneurs, and those who have found triumph have also established ways to minimalize their damage. Nearly all of these practices initially stem from good intents, whether it is trying to expand your learning, communicating with the team or paying attention to details. It’s not essentially the actions themselves, but the habits we develop around them to impact the way we carry out these errands that derail us as entrepreneurs.

8.1 Problem

The mysteries of successful entrepreneurs are no longer hidden. It is usually understood that entrepreneurs require a combination of planning, vision, perseverance, and other good habits, to become a successful business person. What is rarely talked about are the ruthless habits of successful entrepreneurs. If you have ever questioned what they are, then read on.

Entrepreneurs are seen as driven business innovators and leaders with unlimited positive energy and a single-minded vision. While this is perhaps faithful to a great extent, the nature of the work generates some bad habits and occupational hazards. We are not just talking about biting nails, but severe and recurrent practices that can have a remarkable effect on an entrepreneur’s personal life and business.

It is no accident that a lot of entrepreneurs have health related issues. As entrepreneurs, we often treat our bodies dreadfully in exchange for success. Entrepreneurs work long, unsociable hours, on little sleep, powering their bodies with crap food – so that we can get back to what we were doing. This is not healthy, nor is this is the idea of success. These two (consuming junk food and sleep deprivation) habits are extremely unhealthy and necessarily affect every aspect of our life, whether it is personal or professional.

 

Junk Food

Although there are many things that an entrepreneur needs to be mindful of especially if they want their business to grow, but eating right tops the list. Not having a time or not knowing how to cook just do not qualify for valid excuses for entrepreneurs to stop at a fast food joint every day. This might be a stress-free fix if you are a busy entrepreneur but think of the long-term impact that it will have on your body. Apart from obesity and other health factors, it is reported that consuming junk food decreases an individual’s productivity and as entrepreneurs that will have damaging effects on the entire organization.

Sleep Deprivation

We have all had sleepless nights for whatsoever reasons, but all too often, for professionals and entrepreneurs this one-time instance of sleep deprivation happens on a regular basis. This eventually starts to become a consistent practice.  Before you even know it, you will be stuck in a vicious cycle of getting four hours of sleep a night, and you cannot break free of the cycle.

In the short term, you tell yourself that this is a good thing because you are busy, and you do not have ample time to get a good night’s sleep. Nevertheless, in the long term, sleep deficiency will kill your career because:

You lose focus and concentration

It’s the first and most visible step of sleep deprivation. When you do not get the adequate amount of sleep at night, your ability for attention and focus plummet. Even with caffeine, which can aid you to feel more alert, you will experience a hard time executing even your basic tasks. If elongated, your entire production could crash, compelling you to work longer hours, and lengthening the cycle. Getting an hour or two of extra sleep can augment your productivity enough to negate the time you spent resting entirely, so do not make excuses about the quantity of work you have to do in the morning—get your rest.

Your memory begins to suffer

Your short-term memory is the following cognitive function to go, and you might start feeling this after only one night of sleep loss. Having a reduced short-term memory makes you even more competent on your daily tasks. You might find yourself going back over the same data multiple times, checking and rechecking your work because you cannot remember what you had before. Additionally, you could have trouble remembering the names of individuals you meet or absorbing the information from company meetings. In any case, your poor memory will begin to impact your career if you remain to deprive yourself of sleep.

You might have to rely on drugs

There is an assortment of substances that can ease the effects of sleep deficiency in the short term, but eventually, they will only make the problem worse. For instance, in taking caffeine can help you stay more attentive on your work and feel more conscious, but as you consume it more, a threshold will be developed, and you could even become reliant on it. Likewise, sleep aides can assist you to get to sleep soundly, but consuming them frequently can result in dependence and ultimately, even poor sleep habits.

You will be more prone to stress

When your body is underprivileged of sleep, it becomes more susceptible to stress. A slightly exasperating event, like getting caught in traffic, can intensify to become infuriating, and a minor hindrance can cause you to break down with grief. Because you are more sensitive to both minor and major events, the stress of your job will begin to take its toll on you and ultimately, you won’t be able to manage. Getting more sleep can facilitate you to take things in stride and not get anxious over comparatively minor obstructions.

8.2 Solution

Unhealthy habits are not appreciated whether you are an entrepreneur or an ordinary individual. The following things are important to consider to move a step forward towards a healthy lifestyle:

Focus on your sleeping patterns

It is important to understand that sleep deprivation will eventually kill your productivity and creativity. Fortunately, sleep deprivation is a sequence that you can come out of. Initially, you will have to make a commitment to yourself. Lack of sleep is merely the result of a personal choice. You do not have to work late every night. Plan your tasks so that you can get the work done in time. Make a vow to get a minimum of seven hours sleep each night—even though eight to nine would be healthier—and exercise habits that encourage you to sleep earlier. For instance, don’t intake caffeine before bed, do not stay up viewing television or using digital gadgets. Likewise, try to go to sleep and wake up at a similar time every day (even on the weekends), and use relaxing music or meditation to facilitate quick sleeping. In time, you can restore your sleep cycles and correct the issues that sleep deprivation triggered in the first place

Consume healthy foods

Undoubtedly, the most significant thing you can do to improve your health and start feeling better instantly changes what you eat and drink. Enhancing the variety and quality of food that goes into your body certifies that your mental processes, immune system, and metabolism function at an optimal level. This is crucial if you want to have the mental capacity or physical vitality essential to run your own business for the long term.

Just because you are busy and do not know how to cook, is not a good enough reason to consume junk/processed food every day. You should research a little and find healthy alternatives to fast foods. Consuming better food will offer better fuel to the body, which will upsurge your productivity and attentiveness. It is amazing to see how much the food we eat influences all other areas of our lives. Concentration, attitude, and energy are just a few examples. Before you start to take care of yourself, you initially have to recognize the importance of eating right.

Improve the way you eat

It is not just what you eat, but how you consume those that can make a huge difference. These are a few solid eating tips that can help you keep the health in place;

  • Eat within an hour of waking up.
  • Set the precise eating times (ex: 10, 1, 5 & 8).
  • Chew your food meticulously (ex: 36 times, once for every tooth).
  • Do not drink during and for up to an hour after consuming a meal because it slows down digestion.
  • Eat food fresh and instantly after it’s prepared to augment nutritional value.

Make sure that you hydrate yourself. This is because mental processes are affected by as little as 2% dehydration. Moreover, the most widely known cause of afternoon fatigue is dehydration.

Furthermore, there are certain rules apply whether you are an entrepreneur or not. For instance, you must NEVER skip breakfast, rather have a large, healthy breakfast. For lunch, decrease the portion size a little bit and have a poor dinner.

Chapter 9: Separate Friends from Employees

Friends at work and work friendships help to make our jobs a bit more enjoyable. It is also nice to hang out with associates after a particularly demanding day. No one appreciates you venting out at work like a colleague who deals with the similar workplace issues. Nevertheless, when you are an entrepreneur or a supervisor, it is not so easy to have work friends who fill this part in your life.

An entrepreneur’s relationship becomes imbalanced when it comes to power. The administrator has the authority to promote, hire, fire and discipline. Unlike the supervisor/employee relationship, healthy friendships do not contain one friend having control over the other. It can be very hard to tell your friend that they did not get a raise or that their work performance is such that their employment is in jeopardy.

9.1 Problem

So is it smart to be friends with your teams at work? You may believe that it makes your everyday operations more agreeable, but in the long run, you are asking for trouble. Contemplate the difficulties of falling into employee-friend relationships before you get too chummy.

It’s not scalable

You have numerous personality types in the employee pool, and it is natural that, on an individual level, you will be drawn to a few more than the others. People might feel left out, and ultimately it will be seen as nepotism. Realistically, you probably will favor your friends. Isn’t that what friends do?

They won’t take you seriously

As a boss, your final verdicts must be valued. Your friend-employees might roll their eyes at concepts they do not agree with. They might even refuse to carry out your directions. You will less likely correct this behavior in a friend, and that sets a pattern of disrespect in your corporation.

It will confuse your relationship

Friendships are built on equality. As you direct significant things in your friend employees life, for example, responsibilities, income, and promotions it alters the nature of your relationship. Being friends should be unpretentious. Do not complicate it.

Their personal issues will get in the way

Understanding and compassion may be significant values to you; take it too far and you will endanger the daily operations of your association. A good friend can devote hours as a sounding board. That works perfectly outside of the office, but when it holds you from being productive, it’s a concern.

It’s not fair

When it is time to assign bonuses, promote and grant growth prospects, you might find it hard to separate your professional observations from personal feelings. No matter which way you lean, your employee-friend might question the rationality of your choices and thus question his or her performance.

You might share things you shouldn’t

Being an entrepreneur can be lonesome. If a good friend is outside of your office door, it is problematic to abstain from unloading work-related problems or confessing about other employees’ shortcomings, which is not okay.

It’s hard to fire a friend

Your friend, who is a graphic designer, was almost certainly well suited to the job when you launched the business, however now you need an advanced level of creativity and skill. So in this case, what do you do? Rationally, you replace the designer, but then how do you fire a friend? It is not simple to make this one a win for both parties.

9.2 Solution

It is acceptable to be friendly with your workforce, however, be cautious in founding friendships. When it comes to friendships and relationships at work, be caring, empathetic, and supportive, but figure out where the boundary is for you. Going for lunch with an employee or to get coffee together on a break may be a good idea, but it might cross the boundary too far into the alliance if you agree to go out for drinks after work. So what should you do?

Think before you hire a friend

There are certain things that you must consider before you hire a friend for a job in your organization. For one you must think about the turn your relationship will take if things go south. Secondly, hiring friends and family means that they will expect «special treatment» from you which will disrupt the entire organization’s system. Thirdly, family and friends may intentionally or involuntarily challenge your leadership with other employees; that will result in them and other employees to not take you seriously.

Don’t let your emotions come in play

A part of hiring a friend has to do with the emotional factors. Hence you need to make an honest, objective decision when doing so. It is understandable that turning down a friend is difficult especially when you know they need help, but it is still not a good enough reason to hire someone you know. Ensure that the friend is qualified for the job, are they responsible, trustworthy, and most importantly will they by any chance disrupt the work environment.

Try to avoid working with friends

When your friends inquire about the hiring situation at your firm, the best answer is to laugh it off and change the topic. Although hiring a friend is a tempting offer because obviously, you connect with them already, you are aware that they will be loyal to you. Additionally the feeling of working towards a common objective with them sounds fantastic. Likewise, the office environment will be more pleasant than usual since you will have someone to joke with. But what happens when they stop taking you seriously and they must be fired? This situation has various adverse effects on the relationship and most often is the cause of a 20-year long friendship to end. Similarly, you must avoid working with your spouse as it will generate a similar situation.

 

Chapter 10: Self-control and stress

There are numerous reasons because of which entrepreneurs can experience stress and lose self-control. This area is of particular importance to cover because it is directly linked with your personal life, which should be prioritized over the working lives. This chapter presses on these two factors as a stressor and what can entrepreneurs do to overcome them.

10.1 Problem

Entrepreneurs experience the most amount of stress, given the number of things they are responsible for. The primary reason for experiencing high-stress levels and losing self-control is the multiple things they take on. Individuals need to realize that they are not superheroes, rather they are just normal human beings. This is why they need to divide and delegate tasks that are time sensitive.

Stress is not always bad. If it is within your comfort zone, then it can aid you to stay energetic, focused, and able to meet new challenges in the place of work. Stress is what keeps you on your toes during a demonstration or alert to avoid accidents or pricey mistakes at work. However in today’s frenzied world, the workplace can every so often seem like an emotional roller coaster. Tight deadlines, long hours, and ever increasing demands can leave you feeling uncertain, worried, and overwhelmed by stress.

However, when stress surpasses your comfort zone, it stops being useful and can begin causing significant harm to your body and mind as well as your job satisfaction. Nevertheless, no matter what you do for a living, or how demanding your job is, there are ample things you can do to lessen your general stress levels and recuperate a sense of control at work.

With high levels of stress and lacking self-control comes burnout syndrome. This disease is known as the disease of the modern societies, where entrepreneurs or the workforce has to keep up with the changing trends continuously. Burnout is the consequence of chronic stress (at the workplace) that has not been effectively dealt with. It is categorized by depersonalization (negativism/cynicism) and exhaustion and leads to feelings of ineffectiveness and absence of accomplishment. All these outcomes are a primary concern for the entrepreneurs. Hence, they need to ensure that they do not experience entrepreneurial burnout at any point, or else the company might fail.

10.2 Solution

To appreciate a healthy, long, and productive career, you have to seek out habits to achieve self-control, reduce entrepreneurial stress and to cater to your needs. Here are some activities and habits that you might want to adopt:

Take a break

The general perception that a majority of entrepreneurs have is that the more they work, the more they will achieve. However, this is highly unlikely. Entrepreneurs are human beings, and they do need a break from work. This applies in particular to these individuals since their workload is massive. With so many responsibilities, comes stress leading it to burnout. So it is important for the entrepreneurs to take a break every once in a while as a refresher. This will not only increase productivity rather it will bring out positive outcomes for the organization.

Meditation

Meditation essentially trains your brain to develop into a self-control machine. An even simple practice like mindfulness, which encompasses taking as little as five minutes in a day to concentrate on nothing more than your senses and your breathing, enhances your self-awareness and your brain’s capability to resist negative impulses. This is why Buddhist monks seem calm and in control. Furthermore, it can turn you into a more effective business person. It provides you an advantage when you are dealing with other individuals, whether they are partners, employees, or competitors. As an executive who meditates, you can acquire to be responsive and calm, rather than being fatigued and reactive. You will have a better understanding of your emotions, and thus, will be able to manage them to your benefit. You also become a better listener and be more conscious of what is going around you. This provides you an edge in negotiations. So you must give it a try.

Exercise

Getting your body moving for as less as 10 minutes secretes GABA, a neurotransmitter that makes your brain feel soothed and keeps you in control of your urges. A highly undervalued form of exercise is swimming. With this type of training, you can kick your heart into high gear without risking injury or overstress your joints. A majority of large gyms provide pool memberships, and you can quickly shower after that before heading back to the office.

Reframe your Perspective

Worry and stress are powered by our skewed observation of events. It’s easy to think that unforgiving bosses, unrealistic deadlines, and out-of-control traffic are the reason that we are so stressed all the time. You cannot regulate all the circumstances. However, you can control how you report to them. So before you spend a lot of time thinking about something, take a few minutes to put the condition in perspective. If you believe in far-reaching, sweeping statements such as «Everything is going as expected» or «Nothing will work out,» then you need to reframe the situation. An excellent means to correct this unproductive thought form is to list the correct things that are not working out or are going wrong. Most probably you will come up with just some items—not everything—and the range of these stressors will look much more restricted than it initially appeared.

Do Something Competitive

There is something about competition that we all find innately gratifying. Competitive undertakings engross us on a deep level and offer a brilliant source of stress relief. If you are not part of something competitive, you might be missing out on these prospects. Competition could range from dirt bike racing, playing poker with your friends or getting involved with a rally car. Or else, you could even dust off the old football shoes and join an amateur football league. Other options consist of entering in music competitions or playing competitive chess. The possibilities are endless.

Spend Time with Family

Stress is not always embedded in the business. Sometimes, an entrepreneur’s fear has its roots in the fact that he or she cannot spend as much time as they would like with their family. This ultimately compounds with time and becomes an even more unrelenting concern. The more an individual works, the more he or she misses out on his or her family. Also, the more she or he misses their family; the more stress is compounded. This harvests a risky cycle. While it may seem strange—particularly if you have young kids running around–spending time with them can be a big stress reliever. It lets you channel your energy and to center your attention on something more meaningful than your business. This viewpoint can alter your entire outlook.

 

Conclusion

Although entrepreneurs have a lot of responsibilities, this does not mean that they cannot ask for help. Many entrepreneurs forget this and decide to burden themselves with some extra tasks that they can easily delegate. This can help them allocate time and other resources to tasks that are more significant compared to the ones they are wasting time on. Likewise, there are other weaknesses and problems that entrepreneurs can face. This guidebook will help you understand these issues clearly and offer several solutions, from which you can choose and apply to suit your organization better.

 

 

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5 advises for investing in startups

5 advises for investing in startupsThe interest rates are very low. So many of you ask me for advices for investing in startups, so well I have decided to answer them all at once writing a post.

I know, you have heard if you have good luck investing it could mean an increment of 100 times the amount invested. Nevertheless, it is also important to consider that success is not always guaranteed, and that there are many factors that can determine the success. Do not forget they are risky investments.

Coming up next, some advises that you can consider at the moment of deciding making an investment in a startup:

  • Invest in an area that you know or partner with someone who knows the area very well. One of the ways of reducing the risk of losing invested money is knowing and understanding the market in which the startup operates. Knowing perfectly which the product is, who is buying it, who the competition is and how the management of the market will be is essential. Besides, it will give you the best idea about the success opportunities the product has. Make sure that the business model is scalable, so you can recover your investment, and more.
  • Diversify your options. Instead of doing an only investment, do many. This will increment the chances of earning by the success of one of them, and reduces your risks. On the other hand, involving yourself in various projects will make better your capacity of knowing doing better investments in the future.
  • Check the “tracking record” of the creators and founders. The people that are developing a startup are critical and indispensable components in the starting of a company. It is important that you know which is the motivation for the development of the project, their previous experiences and the value they provide. They are the ones that will give instructions to the team and guide them to success.
  • Explore the market. It is necessary to know who the competition is and what the advantages they have over the company are. As one of the components of the startup is the innovation, it must be guaranteed that a need is being satisfied or that a solution for a problem is being looked for. The founders must be attentive to the market’s requirements and to what the consumers are asking for. It is important that this is deeply detailed, since many times the lack of awareness brings as a result the failure of the project.
  • Pay attention to the legal part. The understanding of basic concepts and a lawyer’s counsel are necessary in the investment process. Check the project’s documents, the investment agreements, the legal terms, and everything that is precise for you to understand how the structure of the company is and the people involved. Besides, it is important to have well defined which is the percentage of the company that you will possess for the money that you are investing.

In conclusion, there are many investment opportunities and very good project ideas, but not all are developed in the correct way to reach success. You must be aware of which the best ones are to get the best profit from your investment.