Mistakes to avoid when implementing a business social network


Estimated reading time: 3 minutes

Allow me to present the ten mistakes to avoid when implementing a business social network within your company. If you were not able to attend the exhibition at the event ComunicaME or if you would like to a refresher of those concepts, ensure to read the following points carefully.


1. Not involving the CEO
Are you going to leave out the person with the greatest interest in efficient internal communication within the company and who can best manage the network?
2. Not involving the departmental managers
They are the key to a fast implementation of the social network and who are the true catalysts in spreading the social network across all levels of the organisation.
3. Leadership: Is NOT an IT project
Technology is just a tool, it would be the equivalent to the mechanics driving a Formula 1 car.  The similie is quite relevant to Formula 1 as the mechanics are key to winning the race although they do not drive the one seater.
4. Product chosen by the IT Department
Modern Technology directors verify the security of the product, the platform’s level of service and the adaptability of the product but they do not choose the products, that is what distribution channels are for.
5. Paralysis for Analysis
It is not such a difficult decision to make, it is only necessary to evaluate the risks and minimise them.pilot project will provide more information for correct decision making than 6,000 thoughtful minds in a meeting room.
6. The great project and the Whole world at once
The best way to put a corporate social network into practice is by consecutive relay.  First one department, then another… until the whole company has it working.
7. Want, want, want: «over-demanding»
Only 20% of product functions are made use of.  Don’t let those excessive “I want y excel to open up and present my information in a click» type-requests increase the project cost immensly whilst reducing usability overall.
8. Super trendy, super cool
Adding an excess of flash videos, screens with visual effects and other ornamental features may well be «glamourous» at first but after a few days everyone will find it annoying and it will take away effective usage time.
9. It works on its own: a boost is always necessary
One of the most serious mistakes that even brilliant and innovative groups make: corporate social networks do not work on their own, especially at the beginning when they need a boost and to be fueled with interesting and valuable content.
10. Not evolving
It is in practice and in working order.  If you leave it alone, the usage will decrease as will the valuable information. Adding content and new functionalities constantly is key when it comes to maintaining motivation.  That is how we human beings are, we need novelties and change in order to keep motivated.


You have been advised.  At Zyncro we will help you achieve this.


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