Amazon Web Services for Media, Entertainment, and Internet – Barcelona Event

Since 2006, Amazon Web Services have been providing on-demand, pay-as-you-use infrastructure to businesses of all sizes. This event will introduce the cloud computing platform offered by Amazon and discuss how media and entertainment companies can harvest the power of the AWS cloud for their media and digital needs.

No experience is necessary – this session will use real world case studies to help introduce how companies can use the cloud to stay flexible, agile and ahead of the curve.

What you can expect:

  • Learn: Why media, entertainment, and internet companies use cloud computing to power their digital projects
  • Understand: Why scalable technology is a key partner in all media & internet and internet-related projects
  • Lead: Take advantage of the cloud benefits and gain a real competitive advantage in your field

Who should attend

  • Technical and business decision makers who have to support media, entertainment and internet efforts: IT Specialists, IT Managers and Directors


09:30 – 10:00: Reception

10:00 – 10:30: Overview of Amazon Web Services: Strategy, Offering and Benefits

10:30 – 11:15: AWS Media Use Cases

Video Streaming, Media Events/Campaigns, Video on-Demand, Transcoding, Data Distribution, and more

11:15 – 11:45: Coffee Break

11:45 – 12:30: Identifying Cloud Ready Apps and Migrating Existing Applications to the Cloud

12:30 – 13:40: Customer Presentation on AWS Experience:

Javier Abadia, Pre-sales manager, ESRI Spain

Antonio Garcia, CEO, Cierzo Development

Luis Font, CEO, Zyncro

13:40 – 14:00: Questions & Answers

14:00 – 14:30: Networking

19th October 2011
Casa Capell
Rambla de Prat, 27
08012 Barcelona

Register here: http://aws.amazon.com/aws-eib-media-barcelona/


Mistakes to avoid when implementing a business social network

Estimated reading time: 3 minutes

Allow me to present the ten mistakes to avoid when implementing a business social network within your company. If you were not able to attend the exhibition at the event ComunicaME or if you would like to a refresher of those concepts, ensure to read the following points carefully.


1. Not involving the CEO
Are you going to leave out the person with the greatest interest in efficient internal communication within the company and who can best manage the network?
2. Not involving the departmental managers
They are the key to a fast implementation of the social network and who are the true catalysts in spreading the social network across all levels of the organisation.
3. Leadership: Is NOT an IT project
Technology is just a tool, it would be the equivalent to the mechanics driving a Formula 1 car.  The similie is quite relevant to Formula 1 as the mechanics are key to winning the race although they do not drive the one seater.
4. Product chosen by the IT Department
Modern Technology directors verify the security of the product, the platform’s level of service and the adaptability of the product but they do not choose the products, that is what distribution channels are for.
5. Paralysis for Analysis
It is not such a difficult decision to make, it is only necessary to evaluate the risks and minimise them.pilot project will provide more information for correct decision making than 6,000 thoughtful minds in a meeting room.
6. The great project and the Whole world at once
The best way to put a corporate social network into practice is by consecutive relay.  First one department, then another… until the whole company has it working.
7. Want, want, want: «over-demanding»
Only 20% of product functions are made use of.  Don’t let those excessive “I want y excel to open up and present my information in a click» type-requests increase the project cost immensly whilst reducing usability overall.
8. Super trendy, super cool
Adding an excess of flash videos, screens with visual effects and other ornamental features may well be «glamourous» at first but after a few days everyone will find it annoying and it will take away effective usage time.
9. It works on its own: a boost is always necessary
One of the most serious mistakes that even brilliant and innovative groups make: corporate social networks do not work on their own, especially at the beginning when they need a boost and to be fueled with interesting and valuable content.
10. Not evolving
It is in practice and in working order.  If you leave it alone, the usage will decrease as will the valuable information. Adding content and new functionalities constantly is key when it comes to maintaining motivation.  That is how we human beings are, we need novelties and change in order to keep motivated.


You have been advised.  At Zyncro we will help you achieve this.



Never give up

Estimated reading time: 3 minutes

One of the characteristics that best define entrepreneurs is their capacity not to give up when faced with adverse situations.

Sunday afternoon at 7:50pm I reach Barcelona airport, looking forward to starting my trip to open up the new Zyncro office in Sao Paulo.  My first disappointment begins here: Iberia had decided to cancel the 21:45 Barcelona-Madrid flight leaving all of us travelling to the Americas stuck on land seeing as Montevideo, Lima and other destinations had also been affected.

20:10 After some time waiting at the Iberia customer service centre, a very friendly lady informed me that there was nothing more she could do for me as Spanair do not fly to T4 therefore making the connection impossible.  My question was…  “What about Vueling?”…  “Just one moment, I’ll find out for you”.  When she returned after having consulted the supervisor, they had managed to allocate me a seat on a Vueling flight at 21:45, the same time as Iberia had been.  Perfect!

20:25 I get to the Vueling check in with a huge grin on my face.  Next blunder: “We can’t check in your luggage all the way to Sao Paulo, you will need to collect it and check it back in at the same terminal”.  “Why?”. The reply was: I’m not authorised…  Well I shall make an official complaint to Vueling about this one, I cannot understand how Iberia and Vueling, having the same shareholders and being at the same terminal, cannot check in my luggage and deal with its transfers to reach my final destination.  In any case, God moves in mysterious ways and leads us towards the right path in the most unexpected manner, read on…

20:45 At the gate.  20 minute delay is advertised.  I think to myself: “I can still make it, the flight leaves at 00:40, arriving at 11:10, I still have time”.

21:45 We have still not embarked.

22:10 Embarking begins.  Annoyance bubbling under the surface!!!!

22:45 We take off.  I start thinking about how short of time I am.  I have an idea!

23:50 Complicated landing in Madrid with a windy and electric thunderstorn.  The pilot has to correct the course of the plane in order to the updraft.

23:55 I text Julia, my wife (cabin crew member):  What happens if I turn up to embark at the gate with my suitcase?  Fast reply back:  if they have time they’ll take it down to the cargo otherwise, they will store it in the cabin for you.

00:00 The plane stops after a very long taxi… and… let it all out now!!!  I’m f*****

00:10 The bus was quicker than I had expected.  Waiting for my suitcase.  I only have 30 minutes left.

00:25 I manage to get my case, clearly I have no time to check it in.  I run out and see an Iberia customer service desk: “There are only 15 minutes before my flight leaves, would you mind letting them know that I am going to run over to get there in time?”  “Yes, I will ring and let them know, but hurry as they are already embarking.  There are only 15 minutes left before takeoff”

00:30 I see a sign, gate U, 23 minutes and on top of that, I have to take a train.  And let us not forget about passport security control.:)

00:35 Passport control.  What I was expecting to hear:  “Does this case need checking in?”  Answer: “no I am not carrying any liquids or anything that is not allowed on board and they will take it down to cargo as soon as I get to the gate”.  They allow me to pass.

00:37 Sh**!  My trousers are slipping down, I make use of the time on the escalator to put my belt back on again after having removed it for the security control.

00:40 Police control: “Where are you going?”  “To Brazil”. Nice policeman.  “Well hurry as there’s not much time”:)

00:40-00:45 The sprint of my life (running is not my thing) I get to the gate, I am last, but I make it to the plane!!!!

00:50 There is not enough time to take the case down to the cargo but an amicable cabin crew member stores it away for me in a cupboard.  If I had checked in my suitcase, I would not have made it after going through all the security.

00:52 I reach my seat, a crew member sees how sweaty and disgruntled I am.  He asks: “Did you run all the way here?”, I answer: “Yes, they cancelled my flight from Barcelona and put me on another one that has arrived one hour late”.

00:53 Super nice Iberia crew member brings me a glass of water!!  🙂 Wow, I needed that!

01:45 The plane takes off after almost 30 minutes of waiting in first position in the taxi queue.  It is not raining too much but the electrical equipment is very powerful and there are tremendous gusts of wind.

Help from Pedro Trujillano via Twitter was great, as was the moral support from Dídac, Patricia, Agustin, Ana and Nahuel from Zyncro.  Seeing as though the use of the #zyn hashtag, everyone on the Zyncro team could read about my experiences.

Moral: Never give up! Fight until the end and if necessary, change your plans along the way in order to reach your objectives.