– A dream come true

Christophe Primault another successful serial entrepreneur based in Barcelona has just launched

For a compulsive software searcher and tester like me, this web site is a dream come true! is a new vertical search engine for business applications. It is like a business ‘app store’ for companies of all sizes. They launched as Beta in December 2009.

The site currently lists 2,270 applications across over 300 categories organized by industry and business need.

They have two main focuses:

1) Business buyers: Confronted with an overload of data available through generic search engines, such as Google, it is proven that business buyers prefer relevant, fresh and trustworthy information from a dedicated portal.

2) Application providers: The shift to SaaS and Cloud Computing is opening opportunities but it also makes it increasingly difficult to reach prospects online. helps them to be found closer to a purchase decision and to convert prospects into real leads. They want to help make their online lead generation efforts more worthwhile and reduce the customer acquisition cost.


Here comes one great feature: it sets us apart is our focus on the new delivery methods of business applications, SaaS, Virtual Appliances and Cloud Images. They also offer a cool free assessment tool to help people choose between deployments. To our knowledge it is absolutely unique. It may seem amazing as many people, including us, are confronted with this dilemma and it is not always a straight call!

Over the coming months, they’ll be introducing many new features, some of them never heard of in business software portals, including collaboration tools, social networking tools and widgets for third parties web sites to display a customized application search box only relevant to their audience.

They have also developed badges of and the Personalized Assessment tool with HTML tags to include directly into third parties blogs and websites.

In summary, it looks like we have a killer portal in front of us. Nowadays, with the information overload and the Google unfair position practices smart directories like are going to have their own space in the web.

Un comentario

  1. Thanks Luis for mentioning us. We are very keen on feedback and suggestions. So anyone reading Luis´ blog, do not hesitate to share ideas with me. You can reach me at: christophe.primault(at)
    There is a great track record of Barcelona born startups, some of them being now leader in their space on a global basis, such as NTR Global.
    We hope to follow your successful path Luis.

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