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3 Reasons for Software Vendors to sell in Mexico

As most of you know one of my professional endeavours is the social collaboration platform Zyncro. Zyncro has been steadily growing and became part of the Garner Magic Quadrant for Social Software in the Workplace. One of the reasons for its success has been the sales strategy, through partnerships in strategic markets. The fastest growing one so far has been Mexico. So here are my three reasons as a software vendor to sell in Mexico.Continue reading