— CIOs losing power?

CIO

PwC says nearly 50% of IT spend is outside of the CIO’s budget. This affirmation has two possible reads:

1. CIOs are losing power. This is especially true for old fashion IT Managers that are kidnapping the company with custom developments to have the control in their hands. However I believe that modern CIOs are gaining more power if they deliver the right technology at the right time to the business units.

2. In the coming future will be almost impossible to get a C-Level position if you don’t have a good knowledge of Technology. If fact some Marketing Managers should be fired right now. I cannot believe that some Marketing Managers don’t have any knowledge about SEO, SEM, Social Media, iBeacons… I mean knowledge…

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