Why Agile Sales?
Because the sales process has changed radically in the last 10 years and will continue to change constantly. If a time as buyers began their process in a fair, on a call or in a print ad, today they are in front of a browser and mainly Google. Buyers are informed where the general presentations and provide little that we really show our value and we will compare at least two other products.
We can no longer see the Marketing, Sales and Product separately, are so linked that any imbalance can make our sales suffer and not achieve their objectives.
Today the expertise of the seller remains important, but it must be reinforced by a flexible and tailored marketing, a product that unifies design and functionality and tools and metrics that give us valuable information to know what our potential customer wants.